about us

MATH is an independent creative sponsorship agency serving rightsholders, and helping them to establish new paths to financial sustainability.

MATH stands for - Music, Arts, Technology and Humanity, the latter being a catch-all term for our goal to work with social causes wherever possible.

We connect our clients to discerning brands to develop meaningful partnerships, with a strong emphasis on collaboration, development of unique content, and creative output. MATH exists to help bring together, conceptualise and negotiate powerful and successful partnerships between innovative brands with a revered cross-section of leading artists, rights holders, charities, curators and creative industry leaders.

MATH was founded by Matt Glover in 2015, following a career spanning 17 years of delivering successful brand partnerships in music, live events and the creative industries. Having managed a variety of creative businesses and worked extensively in cultural sponsorship, Matt fostered a passionate interest in creative arts and contemporary culture. His desire to help drive success in these areas is at the core of the MATH ethos of helping creativity and culture flourish by forging genuine relationships and intuitive brand partnerships.

Please get in touch for a chat any time: us@criticalmath.co.uk